Samsung Connected Home, 2022




Samsung Connected Home










Artist: Isabella Pirro
Institution: Istituto Marangoni
Course: MA Digital Design for Immersive Experiences

This project explores the evolving relationship between humans and technology, responding to a growing sense of disconnection and dependency in contemporary life. Rather than positioning technology as something overwhelming or intrusive, the proposal seeks to humanize it—transforming it into an intuitive and empathetic extension of the user.

Developed around the concept of the Samsung Connected Home, the project reimagines domestic technology as an immersive spatial experience. A “new home” is created—one that responds, adapts, and communicates through sensory and interactive elements .

The installation is structured through three principles: controlled technology, biophilia, and human interaction. Users actively shape the space through touch-responsive systems, reinforcing a sense of agency and awareness. Digital projections inspired by natural patterns introduce a calming, familiar atmosphere, softening the technological environment. At the same time, the presence of multiple users transforms the experience into a collective and evolving system, where each interaction contributes to the whole .

The project ultimately proposes a more balanced future—where technology integrates seamlessly into everyday life, enhancing it without dominating it, and allowing space for both connection and disconnection.